Trends in employer branding - Gen Z vs Millenials
A closer look at the lifestyles and aspirations of Millennials and Gen Z, revealing how daily behaviors and decision making are shaped
Price: 300 EUR + VAT
What’s inside this report?
- A closer look at the lifestyles and aspirations of Millennials and Gen Z, revealing how daily behaviors and decision making are shaped.
- Insights into how these generations perceive the labor market, including their views on current conditions and future opportunities.
- Exploration of career goals and the key criteria they use when choosing an employer — essential input for effective retention strategies.
- An overview of job search practices, highlighting how Millennials and Gen Z look for opportunities and what this means for competitive talent attraction.
What methodology did we use?
This study combines multiple approaches:
- Desk research – online sources & chatGPT
- Wave’s internal knowledge and insights from various studies conducted
- Qualitative research: AI-Powered interviews conducted by Yasna (AI moderator) + Online In-Depth Interviews (IDIs) via WhatsApp (human-moderator)
What you’ll receive?
- A 47 slide PDF report packed with detailed findings and actionable recommendations
- A 60 minute online presentation and brainstorming session with the Wave team to discuss results
How to get it?
Simply email us at office@waveresearch.ro or reach out fill out our contact form and we’ll be in touch as soon as possible.