GenZ - generation sensible
A deep dive into the traits that define Gen Z, shedding light on their daily behaviors, decision making, and how they engage with the world
Price: 250 EUR + VAT
What’s inside this report?
- A deep dive into the traits that define Gen Z, shedding light on their daily behaviors, decision making, and how they engage with the world.
- Comprehensive profiling of Gen Z, including their digital habits, views on sustainability, and perceptions of brands.
- Insights into Gen Z’s shopping preferences, brand choices, and the role sustainability plays in shaping their consumer decisions.
What methodology did we use?
This study combines multiple approaches:
- Desk research – online sources & chatGPT
- Wave’s internal knowledge and insights from various studies conducted
- Qualitative research: Online InDepth Interviews (IDIs) and Online Focus Group Discussions (FGDs)
What you’ll receive?
- A 31 slide PDF report packed with detailed findings and actionable recommendations
- A 60 minute online presentation and brainstorming session with the Wave team to discuss results
How to get it?
Simply email us at office@waveresearch.ro or reach out fill out our contact form and we’ll be in touch as soon as possible.